What should students and their parents make of these dramatic tuition cuts?

Alaska Pacific University (APU) is the latest private, nonprofit college to cut its tuition by a significant amount. In APU’s case, it slashed its published tuition—or “sticker price” if you prefer—by nearly a third, from $29,700 to $19,500. According to APU President Don Bantz, “the $29,000 sticker price turned a lot of people off. They didn’t wanna go any further.” (See AP story posted on OregonLive.) So, in an effort to boost enrollment and increase revenue, the university made the tough decision to cut its tuition by nearly $10,000. But don’t be misled.